At the annual dinner on Feb. 9, the Key Peninsula Business Association will install a slate of officers for 2015, according to departing president Judd Morris.

The new officers include Tracey Olveira, owner of Serenity Salon –– president; Rosina Vertz, head librarian at KC library –– vice president; Todd Rosenbach and Jessica Wisberger co-secretaries and Brandy Ellzey of the KP Fair Association, treasurer.

KPBA’s mission is two-fold, Morris said.

“We support the businesses on the Key and promote their commercial enterprises, whatever they may be, and we bring benefit to the community itself,”he said.

In fact, he added, “In our bylaws the word ‘community’is actually mentioned more often than ‘business.’”

Supporting the community takes many forms.

“We support so many community organizations, from Backpacks4Kids to Children’s Home Society, the food bank, Red Barn, KP Fair, the Little League and the school district’s educational foundation,”Morris said.

When you think about it, we’re all linked together, he said. “All the businesses are part of the community, and the community are our customers.”

When Oliveira takes the gavel in February, she intends to keep up the good work that KPBA has done under Morris’leadership.

“I know this position (president) holds a lot of responsibility. I decided that this would be a fantastic way to better serve my community –– a community which I love and admire,”Olveira said.

“I am looking forward to being a bigger part of what makes the Key Peninsula a great place to live and run a business,”she added.

Key Peninsula Business Association is open to all local businesses. The group meets twice a month: the first Friday breakfast, 7:30 a.m. at LuLu’s restaurant and third Fridays for lunch at El Sombrero. The lunch meeting also features presentations by legislators and other dignitaries.

For information visit KPBA.org.

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